• Targeted Advertising Campaign Management — Create and manage Google Ads and social media advertising campaigns specifically targeting people seeking emotional support, substance addiction recovery programs, and family therapy services
• SEO Optimization — Optimize the therapy practice's website and online presence for search engine visibility to increase organic client discovery
• Client Targeting & Audience Research — Identify and research specific audience segments on social platforms, determine optimal marketplace placements within platforms, and configure ads to reach the right therapeutic service seekers
• Social Media Account Management — Manage the practice's social media pages and presence (with the understanding that this is secondary to the primary advertising/SEO focus, as most therapy clients don't discover practices through Facebook)
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